In the interest of a strong partnership and successful advertising campaigns, we have outlined the responsibilities and requirements of our agreement below. Each individual term applies unless agreed otherwise in your contract.
Our service:
As your digital marketing partner, we will carry out our services with a reasonable standard of care. Our PPC services will consist of:
Set-up:
We will set up paid advertising accounts with search engines and build a PPC advertising campaign for your business.
Monitoring & Optimisation: This will include a range of campaign strategies, including: Keyword research, competitor analysis, mobile optimisation and ad extension implementation.
Transparency & Satisfaction:
We will provide you with monthly reporting and complete ownership of the advertising account. You will also be able to provide service feedback to make sure you are happy with the service from your account manager.
Please note: Evolve Digital has no control over the algorithms that operate the Search Engines and thus cannot guarantee how your adverts will display, nor can we take responsibility for any detrimental effects from actions made by you or the Search Engines.
Your responsibilities:
In order for us to deliver our services effectively, there are a few specific requirements for you to consider. These requirements are your responsibility and they are essential to making sure that we can deliver our services properly:
Access:
To facilitate the delivery of our services, you should provide the required access credentials including, but not limited to: FTP details, Google logins and website access details.
Budget:
You are responsible for ensuring that the agreed budgets are paid to the relevant advertising platform. Any media spend payments are your responsibility. We will work towards your agreed daily budget and you will have the flexibility to amend the advertising budget on a monthly basis. Your management fee may increase to reflect 10% of your monthly spend if that amount is greater, and we will notify you of the changes to your Direct Debit payment amounts.
Contact:
We will need to have one point of contact who will be able to provide access details for relevant online accounts, sign off on campaign adverts and content required to promote your business.
Platforms:
You must comply with the Terms & Conditions of any third party agreement you enter in relation to our services, such as advertising platforms. Where indicated in your agreement, you also appoint Evolve Digital as an agent to sign up for the following services and accept that you will be bound by their terms:
Google Analytics – https://www.google.com/analytics/terms/gb.html
Tracking:
To ensure that your campaigns are tracking and are implemented properly, we may require you or your technical representative to access and make changes to your website. Although you are responsible for ensuring that tracking is implemented on your website properly, your account manager will assist where possible. After any changes made to your website by any party, we would recommend that all phone numbers, forms and any other ‘calls to action’ are fully tested by you and your representative. For Google Shopping campaigns, you will require a product feed and a Google Merchant Centre account. Our account managers are experienced with resolving most issues and will endeavour to assist wherever possible but ultimately the responsibility lies with you.
Complaints:
Our complaints procedure is designed to quickly resolve any client concerns. Email info@evolvedigital.uk or your Account Manager with your specific complaint and relevant information to back it up. If your complaint is not resolved immediately, it will then be escalated to a senior member of staff.
Your relationship with your account manager is essential to making our partnership work, so your account manager may be subject to change.
Within minimum agreed contract term: Should you wish to cancel within the minimum agreed contract term you are required to pay the remainder of the agreed contract term in full, regardless of extenuating circumstance.
Please note: Although, the advertising account belongs to you, restricting/removing our access to the account in question or cancelling your Direct Debit payments within the contracted minimum term will be viewed as a request for early cancellation.
Should this happen you are required to complete payment of the remaining contract value in full. Once our services have ended and remainder of the contracted payment received, the status of your campaigns and access to your advertising accounts become your sole responsibility.